Our time tested quality control localization process includes:
Website Localization Analysis
Requirements specification, project engineering analysis, client specific process definition, and scheduling will provide you with accurate costs and timelines required to complete the scope of work.
Translation of Website Content
Ensures the website is translated in a linguistically and culturally appropriate way. Vocabulary, grammar, punctuation, style and level of speech are considered to make sure the language used reflects the target audience’s culture and society.
Localizing Layout and Site Navigation
Translation often affects layout and may require more or less room depending on the target country. Right to left, top to bottom and which pages should be available are important considerations when localizing the website.
Adapting Pictures to the Audience
Cultural messages both subtle and not so subtle can be contained within pictures. Your company or product can unknowingly portray negative connotations that may irritate or even offend viewers. Images need to be carefully reviewed and perhaps adjusted to positively reflect upon your company and messaging.
Symbols like pictures can cause problems in localization. Western symbols can mean different things to an international audience. Fingers, houses and animals often need to be modified when marketing abroad. Obvious items like time and date display, measurement units, currency, numbering systems and fonts are identified and formatted correctly as part of the localization process.
Adapting Colors to Cultures
Colors, although not as critical, can also have cultural meanings that must be analyzed in website localization. Proper color choices can improve user acceptance and avoid hidden meanings. For example, in Korea pink represents “trust,” in China yellow represents “nourishing” and in India red represents “purity.” Color choice may not always have disastrous consequences, but avoiding subtle unwanted meanings is always advisable.
Localization Testing and QA
Language Scientific provides two types of testing services. Functional testing by our engineers ensures the localized site works just the same as the English version and that the links function properly. Linguistic testing will check the translation in context and verify there is consistency across the website.
Language Scientific uses the latest technology to provide localization engineering solutions. We have the capability in-house to work with just about any technology in use on the web. Our localization engineering team is experienced in a variety of web based applications and formats including (.asp, .html, .dhtm, .php). All file types are carefully analyzed, prepared for translation, and engineered with the best possible consideration for time and quality.
A few of the commonly used applications and tools used for website localization are listed below.